The Early Bird Special is already here for Big Brother 15 feeds. You can click on the banner up top for details.
Just got the word from this Big Brother 15 Blog post: Big Brother 15 Live Feed Early Bird Special is Here. Quoted from the post:
Now it looks like the Early Bird Special is going for $23.99 for the full season of Big Brother 15 feeds, and it has already started, which is earlier than usual. That's a good deal, and even though the subscription process is a little different for season 15, I bet the Early Bird is going to work the same way. If you don't subscribe before the season starts, you will probably end-up spending around 25% more by ordering the live feeds during the season.
If you were going to get the feed subscription anyway and want to save some bucks, here is the offer: